Terra Original Notes

This is what I gave to Theresa when we were generating a draft SWOT to present to the Roadmap group as an example to start discussion:

My input so far:

Strengths:

- the whole world is watching - common issues - large numbers of people are waiting for "direction" - movement building expertise - social media expertise - volunteer reach - ability to get press - ability to remain organic (bubbling up, as opposed to central control)

Weaknesses:

- spreading ourselves too thin, too many actions - press is focused on pranks and marches, not on policy work

Opportunities:

- get press to write more about the police work we're doing - prioritization and focus --- direct action: prioritize and get nationwide coordination (survey monkey to choose direct actions?) --- policy development/coordination --- ability to press corporations and politicians to act "accordingly"

Threats:

- lack of coordination - in-fighting - lack of education on basic strategic/management tools (contact lists, roles matrices, etc etc)