Doing your own media work - Revision history

Terra: /* RESOURCES, including media contacts */

2012-05-04T18:14:02Z

RESOURCES, including media contacts

← Older revision		Revision as of 14:14, 4 May 2012
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	- [[List of Indy Media Outlets in Boston]]		- [[List of Indy Media Outlets in Boston]]

			- [[http://act-ma.org/mailman/listinfo/act-ma_act-ma.org Statewide Activist Announcements Listserv]] to post your event.

	- [[http://www.mondotimes.com/1/world/us/21/1038 Mondo]] (Press, Radio, Etc) Scroll down to see the links to media outlets. Click on a link and then scroll down AGAIN to see specific info for each news outlet. BUT, you have to log in to actually get contact info. But at least it tells you the name of the publication and something about it!		- [[http://www.mondotimes.com/1/world/us/21/1038 Mondo]] (Press, Radio, Etc) Scroll down to see the links to media outlets. Click on a link and then scroll down AGAIN to see specific info for each news outlet. BUT, you have to log in to actually get contact info. But at least it tells you the name of the publication and something about it!

Terra: /* RESOURCES, including media contacts */

2012-05-04T18:06:01Z

RESOURCES, including media contacts

← Older revision		Revision as of 14:06, 4 May 2012
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	==RESOURCES, including media contacts==		==RESOURCES, including media contacts==

			The "official" [[https://docs.google.com/spreadsheet/ccc?key=0ArTxrfVwJUAEdEFUekVLT2ZBRHliTXhEZmpNRkkxcFE OB Press List]] Please use it sparingly. Like only for events that are GA endorsed.

	Here are a couple of media guides with handy links:		Here are a couple of media guides with handy links:

Terra at 17:25, 30 April 2012

2012-04-30T17:25:55Z

← Older revision		Revision as of 13:25, 30 April 2012
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	- POST EVERYWHERE. Facebook, Twitter, you name it, you post to it. Link to it. Here's a list of suggested twitter and other [[http://wiki.occupyboston.org/wiki/Media#Occupy_Boston.27s_Media_Channels OB media channels]] And if you would like to send a mass text to the @obupdates group, fill out the following form: http://www.occupyboston.org/text/		- POST EVERYWHERE. Facebook, Twitter, you name it, you post to it. Link to it. Here's a list of suggested twitter and other [[http://wiki.occupyboston.org/wiki/Media#Occupy_Boston.27s_Media_Channels OB media channels]] And if you would like to send a mass text to the @obupdates group, fill out the following form: http://www.occupyboston.org/text/

	- FLYER EVERYWHERE. Although not generally a "media" task, if the media doesn't see your event EVERYWHERE, they won't become curious and read your materials in detail.		- FLYER EVERYWHERE. Although not generally a "media" task, if the media doesn't see your event EVERYWHERE, they won't become curious and read your materials in detail. Here's a page with some [[flyers]] that you can modify/use.

	- CALL THE MEDIA NEWSDESKS. At least 2-3 days before the event start calling the newsdesks to ask for EVENT COVERAGE. You can (and probably should, IMHO) call them a couple weeks ahead of time in the hopes of getting PRE-EVENT coverage. To get that coverage, you generally need to track down a reporter that is interested, or get a commitment from the editorial staff. This is very difficult, and requires many, many phone calls and emails. But it can be worth it.		- CALL THE MEDIA NEWSDESKS. At least 2-3 days before the event start calling the newsdesks to ask for EVENT COVERAGE. You can (and probably should, IMHO) call them a couple weeks ahead of time in the hopes of getting PRE-EVENT coverage. To get that coverage, you generally need to track down a reporter that is interested, or get a commitment from the editorial staff. This is very difficult, and requires many, many phone calls and emails. But it can be worth it.

Terra at 16:16, 27 April 2012

2012-04-27T16:16:45Z

← Older revision		Revision as of 12:16, 27 April 2012
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	This page is focused on EVENT PROMOTION. If you want to do a media campaign for an "issue" in general, go back to the [[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]], ~~read some of~~ the ~~educational materials posted at the bottom, and perhaps go to a Media meeting~~ for ~~guidance~~.		This page is focused on EVENT PROMOTION. If you want to do a media campaign for an "issue" in general, go back to the [[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]], there are media experts available to guide you. But please don't expect anyone to do the work for you.

	~~IF YOU WANT OCCUPY BOSTON MEDIA WORKING GROUP to consider SUPPORTING~~ YOUR ~~EVENT, go to the [[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]] and use the links to FILL OUT A~~ MEDIA ~~REQUST FORM and a CALENDAR REQUEST FORM.~~		==SUGGESTIONS FOR DOING YOUR OWN MEDIA==

	~~The Media WG is super busy~~. ~~And while it~~'s ~~great if they can send out a press release~~, to ~~make sure your event is~~ a ~~success, you may want to do~~ some ~~extra media work on your own~~		- Write a press release. See the blog posts at the [[http://wiki.occupyboston.org/wiki/Press_Releases Occupy Boston press release archive]] for examples. The basics include: what's the event about, where/when, contact info, why people should care. Keep it to a couple of paragraphs and include a picture of some sort.

			- Write to the media@occupyboston.org to get it posted on the OB blog/website. If that doesn't work, try the community forum list.

	~~==SUGGESTIONS FOR DOING YOUR OWN MEDIA==~~		- Make up an "email version" of your press release, so it's easily forwardable. If you put the information into the "body" of the email, rather than attaching a file, it's more likely to be read. Put a photo AFTER an intro paragraph close enough to the top that you can see it when the email opens. But far enough down that if it doesn't get through the email network, that there's still a little basic info at the top, where/when/what. INCLUDE A LINK for more info.

			- POST EVERYWHERE. Facebook, Twitter, you name it, you post to it. Link to it. Here's a list of suggested twitter and other [[http://wiki.occupyboston.org/wiki/Media#Occupy_Boston.27s_Media_Channels OB media channels]] And if you would like to send a mass text to the @obupdates group, fill out the following form: http://www.occupyboston.org/text/

	- ~~Write~~ a ~~press release. See the blog posts at the [[http://wiki.occupyboston.org/wiki/Press_Releases Occupy Boston press release archive]] for examples. It's easier for the Media WG to support you~~ if ~~you have a draft press release with~~ the ~~basics, what~~'~~s the~~ event ~~about~~, ~~where/when, contact info. If the Media WG is supporting you, make sure to coordinate with the Point Person assigned to help you~~.		- FLYER EVERYWHERE. Although not generally a "media" task, if the media doesn't see your event EVERYWHERE, they won't become curious and read your materials in detail.

	- ~~If the Media WG has agreed to send out a press release and post it on the blog, confirm that it's happened~~. ~~Press releases should go out at~~ least ~~48 hours~~ before the event, ~~but not longer than~~ a ~~few days, depending on~~ the ~~print schedules~~ of the ~~papers~~.		- CALL THE MEDIA NEWSDESKS. At least 2-3 days before the event start calling the newsdesks to ask for EVENT COVERAGE. You can (and probably should, IMHO) call them a couple weeks ahead of time in the hopes of getting PRE-EVENT coverage. To get that coverage, you generally need to track down a reporter that is interested, or get a commitment from the editorial staff. This is very difficult, and requires many, many phone calls and emails. But it can be worth it.

	- ~~Make up~~ an ~~"email version" of your press release~~, ~~so it~~'s ~~easily forwardable~~. ~~If you put~~ the ~~information into~~ the ~~"body"~~ of the ~~email, rather than attaching a file, it's more likely to be read~~. ~~Put a photo AFTER an intro paragraph close enough~~ to ~~the top that you can see it when the email opens~~. ~~But far enough down that if it doesn't get through the email network, that there's still~~ a ~~little basic info at~~ the ~~top, where/when/what. INCLUDE A LINK~~ for ~~more info~~.		- MAKE SURE TO REGISTER ON CALENDARS. Each media outlet has calendars, both online AND in print. There are usually different processes for each. For example, to register for an event on the Globe's online calendar, there's an online form to fill out. NOT ALWAYS does the online form reach the print version of the Globe. So you have to track down those people. Get a hard copy of a Globe and note the instructions for submitting calendar entries for the print copy.

	- ~~POST EVERYWHERE~~. ~~Facebook, Twitter, you name it, you post to it~~. ~~Link to it~~. ~~Here~~'s a list of ~~suggested twitter and other [[http://wiki.occupyboston.org/wiki/Media#Occupy_Boston.27s_Media_Channels OB~~ media ~~channels]] And if you would like to send a mass text to the @obupdates group, fill out the following form: http://www.occupyboston~~.~~org/text/~~		- DO NOT IGNORE the INDY Media...there's an active Independent Media community in Boston. See the list of indy media outlets below.

	- The main[[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]] has (if you SCROLL WAY DOWN) a bunch of great articles about how to construct press releases and other useful resources.		- The main[[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]] has (if you SCROLL WAY DOWN) a bunch of great articles about how to construct press releases and other useful resources.

Terra at 00:13, 28 March 2012

2012-03-28T00:13:01Z

← Older revision		Revision as of 20:13, 27 March 2012
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	This page is focused on EVENT PROMOTION. If you want to do a media campaign for an "issue" in general, go back to the [[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]], read some of the educational materials posted at the bottom, and perhaps go to a Media meeting for guidance.		This page is focused on EVENT PROMOTION. If you want to do a media campaign for an "issue" in general, go back to the [[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]], read some of the educational materials posted at the bottom, and perhaps go to a Media meeting for guidance.

	IF YOU WANT OCCUPY BOSTON MEDIA WORKING GROUP to consider SUPPORTING YOUR EVENT, go to the [[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]] and use the links to FILL OUT A MEDIA REQUST FORM and a CALENDAR REQUEST FORM. ~~But remember,~~ while it's great if ~~OB Media WG is willing to~~ send out a press release ~~to its list~~, to make sure your event is a success, you may want to do some extra media work on your own.		IF YOU WANT OCCUPY BOSTON MEDIA WORKING GROUP to consider SUPPORTING YOUR EVENT, go to the [[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]] and use the links to FILL OUT A MEDIA REQUST FORM and a CALENDAR REQUEST FORM.

			The Media WG is super busy. And while it's great if they can send out a press release, to make sure your event is a success, you may want to do some extra media work on your own


	==SUGGESTIONS FOR DOING YOUR OWN MEDIA==		==SUGGESTIONS FOR DOING YOUR OWN MEDIA==
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	- Note that people in print news LOVE PICTURES. If you send something with text-only, it's more difficult for them to notice you. Also, be aware that some photos look "just like all of the others". So if you are sending a picture of a "protest" or a "march", try and choose a picture that says something specific, not just showing a bunch of people with signs too far away to read.		- Note that people in print news LOVE PICTURES. If you send something with text-only, it's more difficult for them to notice you. Also, be aware that some photos look "just like all of the others". So if you are sending a picture of a "protest" or a "march", try and choose a picture that says something specific, not just showing a bunch of people with signs too far away to read.

	- Don't forget Facebook and Twitter. See if you can get OB Media to post to the OB resources. But also see if you can get your friends to help spread the word. There's a list of [[http://wiki.occupyboston.org/wiki/Media OB links]]		- Don't forget Facebook and Twitter. See if you can get OB Media to post to the OB resources. But also see if you can get your friends to help spread the word. There's a list of [[http://wiki.occupyboston.org/wiki/Media OB links]] Always make sure that the task is done. The Media WG has very busy volunteers. And it's up to each of us to make sure things have actually been done.

	- Your personal email lists are more powerful than you may think. Try and get friends how post to blogs and have other lists to spread the word.		- Your personal email lists are more powerful than you may think. Try and get friends how post to blogs and have other lists to spread the word.

Terra at 00:10, 28 March 2012

2012-03-28T00:10:23Z

← Older revision		Revision as of 20:10, 27 March 2012
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			This page is focused on EVENT PROMOTION. If you want to do a media campaign for an "issue" in general, go back to the [[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]], read some of the educational materials posted at the bottom, and perhaps go to a Media meeting for guidance.

	IF YOU WANT OCCUPY BOSTON MEDIA WORKING GROUP to consider SUPPORTING YOUR EVENT, go to the [[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]] and use the links to FILL OUT A MEDIA REQUST FORM and a CALENDAR REQUEST FORM. But remember, while it's great if OB Media WG is willing to send out a press release to its list, to make sure your event is a success, you may want to do some extra media work on your own.		IF YOU WANT OCCUPY BOSTON MEDIA WORKING GROUP to consider SUPPORTING YOUR EVENT, go to the [[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]] and use the links to FILL OUT A MEDIA REQUST FORM and a CALENDAR REQUEST FORM. But remember, while it's great if OB Media WG is willing to send out a press release to its list, to make sure your event is a success, you may want to do some extra media work on your own.

Terra: /* SUGGESTIONS FOR DOING YOUR OWN MEDIA */

2012-03-27T03:38:28Z

SUGGESTIONS FOR DOING YOUR OWN MEDIA

← Older revision		Revision as of 23:38, 26 March 2012
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	- Make up an "email version" of your press release, so it's easily forwardable. If you put the information into the "body" of the email, rather than attaching a file, it's more likely to be read. Put a photo AFTER an intro paragraph close enough to the top that you can see it when the email opens. But far enough down that if it doesn't get through the email network, that there's still a little basic info at the top, where/when/what. INCLUDE A LINK for more info.		- Make up an "email version" of your press release, so it's easily forwardable. If you put the information into the "body" of the email, rather than attaching a file, it's more likely to be read. Put a photo AFTER an intro paragraph close enough to the top that you can see it when the email opens. But far enough down that if it doesn't get through the email network, that there's still a little basic info at the top, where/when/what. INCLUDE A LINK for more info.

	- POST EVERYWHERE. Facebook, Twitter, you name it, you post to it. Here's a list of suggested twitter and other [[http://wiki.occupyboston.org/wiki/Media#Occupy_Boston.27s_Media_Channels OB media channels]]		- POST EVERYWHERE. Facebook, Twitter, you name it, you post to it. Link to it. Here's a list of suggested twitter and other [[http://wiki.occupyboston.org/wiki/Media#Occupy_Boston.27s_Media_Channels OB media channels]] And if you would like to send a mass text to the @obupdates group, fill out the following form: http://www.occupyboston.org/text/

	- The main[[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]] has (if you SCROLL WAY DOWN) a bunch of great articles about how to construct press releases and other useful resources.		- The main[[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]] has (if you SCROLL WAY DOWN) a bunch of great articles about how to construct press releases and other useful resources.


	==FOLLOW UP==		==FOLLOW UP==

Terra at 03:34, 27 March 2012

2012-03-27T03:34:39Z

← Older revision		Revision as of 23:34, 26 March 2012
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	- POST EVERYWHERE. Facebook, Twitter, you name it, you post to it. Here's a list of suggested twitter and other [[http://wiki.occupyboston.org/wiki/Media#Occupy_Boston.27s_Media_Channels OB media channels]]		- POST EVERYWHERE. Facebook, Twitter, you name it, you post to it. Here's a list of suggested twitter and other [[http://wiki.occupyboston.org/wiki/Media#Occupy_Boston.27s_Media_Channels OB media channels]]

			- The main[[http://wiki.occupyboston.org/wiki/Media#To_Get_Media_Support_for_your_Working_Group Media WG page]] has (if you SCROLL WAY DOWN) a bunch of great articles about how to construct press releases and other useful resources.


	==FOLLOW UP==		==FOLLOW UP==

Terra at 03:07, 27 March 2012

2012-03-27T03:07:50Z

← Older revision		Revision as of 23:07, 26 March 2012
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	- Make up an "email version" of your press release, so it's easily forwardable. If you put the information into the "body" of the email, rather than attaching a file, it's more likely to be read. Put a photo AFTER an intro paragraph close enough to the top that you can see it when the email opens. But far enough down that if it doesn't get through the email network, that there's still a little basic info at the top, where/when/what. INCLUDE A LINK for more info.		- Make up an "email version" of your press release, so it's easily forwardable. If you put the information into the "body" of the email, rather than attaching a file, it's more likely to be read. Put a photo AFTER an intro paragraph close enough to the top that you can see it when the email opens. But far enough down that if it doesn't get through the email network, that there's still a little basic info at the top, where/when/what. INCLUDE A LINK for more info.

			- POST EVERYWHERE. Facebook, Twitter, you name it, you post to it. Here's a list of suggested twitter and other [[http://wiki.occupyboston.org/wiki/Media#Occupy_Boston.27s_Media_Channels OB media channels]]

	==FOLLOW UP==		==FOLLOW UP==

Terra at 03:04, 27 March 2012

2012-03-27T03:04:41Z

← Older revision		Revision as of 23:04, 26 March 2012
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	- Note that people in print news LOVE PICTURES. If you send something with text-only, it's more difficult for them to notice you. Also, be aware that some photos look "just like all of the others". So if you are sending a picture of a "protest" or a "march", try and choose a picture that says something specific, not just showing a bunch of people with signs too far away to read.		- Note that people in print news LOVE PICTURES. If you send something with text-only, it's more difficult for them to notice you. Also, be aware that some photos look "just like all of the others". So if you are sending a picture of a "protest" or a "march", try and choose a picture that says something specific, not just showing a bunch of people with signs too far away to read.

	- Don't forget Facebook and Twitter. See if you can get OB Media to post to the OB resources. But also see if you can get your friends to help spread the word.		- Don't forget Facebook and Twitter. See if you can get OB Media to post to the OB resources. But also see if you can get your friends to help spread the word. There's a list of [[http://wiki.occupyboston.org/wiki/Media OB links]]

	- Your personal email lists are more powerful than you may think. Try and get friends how post to blogs and have other lists to spread the word.		- Your personal email lists are more powerful than you may think. Try and get friends how post to blogs and have other lists to spread the word.


	==CALENDAR POSTINGS==		==CALENDAR POSTINGS==