Doing your own media work

To email your info to lots of newspapers and other media outlets , go to this link: [[1]] There are live links to every newspaper and radio station in Massachusetts. These go live when that link is opened.

Make sure to report your event to the "newsdesks" for major media outlets in the region: - Print: Boston Globe - Print: Boston Herald - Print: Boston Pheonix

Also, each of the above has "calendar" listings that should be notified. The Boston Globe also has a weekend "Magazine" edition that should get a copy, in case they want to do a feature.

Unfortunately, the editorial calendars of each publication is different. But the general rule of thumb (based on my little bit of experience, which might be more than you know. if it isn't, please edit this) is that the deadline for weekly news items and features is either Monday or Friday mornings. Note that the Sunday editions often have different editorial calendars. The bottom line is that if you want to get something into a weekly editorial cycle, it's best to start weeks ahead of time, no more than 3 weeks before the event, writing and calling. Look through papers and see which columnists write about topics that are similar to your event/issue. Email those folks directly.

For me to get decent press coverage from the Boston Globe, I've had to contact like 5-10 people, including the newsdesks, the calendars, the columnists, reporters, and the general submittal process.

Of course, it's easier to get press when your issue or event is connected to something that's already in the international news. But if it's not, then getting coverage requires more than just sending in a press release.